Ansuf is a fictional tattoo shop based in Montreuil, imagined first and foremost as a welcoming place. Its name comes from the Amazigh expression Ansuf Yiswen, meaning “welcome”. We developed a distinct brand identity rooted in trust, serenity and a warm welcome.
We took the project from A to Z: logo, event poster, digital assets and merchandising, extending the identity from the mark to the space. For the iconography, we called on MOHIC, an artist with a distinctive hand, who helped us imagine the project. We then drew the link between his visual language and the tradition of Amazigh tattoos.