Coração Records is a fictional Brazil-based electronic music label named after the Portuguese word for heart.
A label that crosses borders without losing its soul. We developed a complete visual identity and digital presence to carry its spirit across vinyl, merchandise, streaming and the web.
The mark brings together a sun, a dancer, a wave, capoeira, a flower and a heartbeat in one abstract gesture. Nothing is literal; everything is felt. Vivid orange channels the energy of the music, while the black outline nods to vintage album art, where illustration carried the message.